Heineken Experience

The Heineken Experience in Amsterdam is housed in the first brewery of the internationally known Dutch pilsner maker, built in 1867. It served as the main production site until 1988, when production moved to a more modern facility on the outskirts of the city. Since 1991, the historic building has been open to the public as a visitor center and ranks among the city's most popular attractions. After extensive renovations and expansions, the most recent of which continued through the end of 2022, the site now spans four levels. Visitors encounter a mix of historic artifacts, interactive exhibits, and cutting-edge multimedia technology. The concept aims to make the pilsner brewing process easy to understand and to bring the brand to life, letting guests see, touch, and taste the history of the beer. As an anchor point of the European Route of Industrial Heritage, the site also underscores its importance as a historic industrial monument in Europe.