South Plains

The South Plains is a region of 24 counties in northwest Texas, stretching south of the Texas Panhandle and centered on Lubbock. Geographically, it covers parts of the Llano Estacado and the southwestern tablelands. The landscape is primarily agricultural, dominated by cotton farming and large cattle ranches, while oil production plays a smaller role. As an important center of education, the region is home to several colleges and universities, including Texas Tech University in Lubbock. Regional ties are reinforced by numerous organizations and events, such as the annual fair in Lubbock, which shape the area's cultural and economic life.